Practical AI Tools for Communication, Design, and Media Work Training Course

Prompting Techniques with ChatGPT

• An overview of ChatGPT and the fundamentals of prompt engineering
• Content generation strategies for writing emails, summaries, reports, and brainstorming ideas
• Automating repetitive tasks using custom prompts in ChatGPT

Google AI Ultra (Gemini) in the Workplace

• Introduction to Gemini's integration within Google Docs, Sheets, and Gmail
• Utilising real-time writing, summarisation, and data insight generation
• Enhancing collaborative workflows with AI assistance across the Google ecosystem

AI for Image and Video Generation

• Overview of leading tools: Adobe Firefly, Runway ML, and Canva Magic Studio
• Creating and editing AI-generated images for presentations and marketing campaigns
• Producing video content using text-to-video generation tools

AI Tools in Microsoft 365 (Copilot)

• Microsoft Copilot's capabilities within Word, Excel, and Outlook
• Summarising documents and drafting professional communications
• Visualising data and automating spreadsheets with the help of Copilot

Cybersecurity and Ethical AI Use

• Understanding data privacy issues and the risks associated with AI-generated content
• Best practices for ethical AI tool usage within organisations
• Compliance considerations and strategies for risk mitigation

Applied AI Use Cases in Creative Workflows

• AI-assisted content ideation for communication teams
• AI-driven design iterations and prototyping processes
• Case studies focusing on video production and social media content creation

Free and Accessible AI Tools for Daily Work

• Exploration of AI tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
• Strategies for selecting the right tools for different workplace needs
• Hands-on experimentation and guided exploration of features

Summary and Next Steps