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Duration 40 hours
Course Outline
1. Product Strategy and Vision
- Identifying customer needs
- Market and competitor analysis
- Assessing market size related to specific customer problems or needs
- User segmentation and persona development
- Establishing product vision, purpose, and strategy
- Prioritisation based on value and effort
- Value mapping and desired outcomes
2. Product Development
- User-centred design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and user story creation
- Early validation techniques (MVP, experiments)
- Defining key product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (Applying AI to products)
- Data-driven design principles
- Service design blueprints (service mapping)
- Backlog management and prioritisation (expert-led session)
3. Product Delivery to Customers
- Release and roadmap management
- Go-to-market strategies
- Onboarding and monitoring post-launch product experience
- Collecting feedback in production
- Coordinating with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realising Value
- Product metrics (NPS, DAU, retention, etc.)
- Monetisation and pricing models
- Funnel analysis
- Customer value assessment (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Ensuring product scalability and sustainability
- Product P&L analysis
- Business case formulation
Summary and Next Steps
Requirements
- Knowledge of banking operations
- Background in digital product development
- Understanding of fundamental AI concepts
Target Audience
- Product managers within the banking sector
- Digital transformation leaders
- Banking professionals engaged in AI-led product design
Testimonials (1)
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