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Duration 40 hours
Course Outline
1. Conceiving the Product
- Identifying customer needs
- Market and competitor analysis
- Defining market size related to customer problems or needs
- User segmentation and persona development
- Establishing product vision, purpose, and strategy
- Prioritisation based on value and effort
- Value maps and defining desired outcomes
2. Creating the Product
- User-centred design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and crafting user stories
- Early validation techniques (MVP, experiments)
- Defining key product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (applying AI to products)
- Data-driven design approaches
- Service design blueprint (service mapping)
- Backlog management and prioritisation (expert-led session)
3. Delivering the Product to the Customer
- Release and roadmap management
- Go-to-market strategies
- Onboarding and measuring post-launch product experience
- Gathering feedback during production
- Collaboration with marketing and sales teams
- Constructing the product funnel and monitoring dashboard
4. Capturing Value
- Product metrics (NPS, DAU, retention, etc.)
- Monetisation and pricing models
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Scalability and product sustainability
- Product P&L
- Business case formulation
Summary and Next Steps
Requirements
- A solid grasp of banking operations
- Hands-on experience with digital product development
- Basic familiarity with AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking professionals engaged in AI-led product design
Testimonials (1)
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