BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Understanding the role and responsibilities of the product manager
• Characteristics of digital products
• Key competencies required in the role

Product Vision and Strategy

• Crafting an actionable product vision
• Aligning strategy with organisational goals
• Defining outcomes and value propositions

Market and Customer Research

• Discovery tools and research methodologies
• Identifying customer needs and behaviours
• Validating hypotheses and gathering evidence

Product Roadmapping

• Developing structured and realistic roadmaps
• Techniques and frameworks for prioritisation
• Communicating roadmap direction effectively

Product Development and Delivery

• Collaborating effectively with delivery teams
• Considerations for agile and iterative delivery
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Setting KPIs and performance metrics
• Analyising product data to gain insights
• Driving performance improvements through informed decisions

Lifecycle Management and Evolution

• Managing products through each lifecycle stage
• Identifying opportunities for enhancement
• Supporting long-term product resilience

Stakeholder Collaboration

• Building alignment across functional teams
• Managing expectations and communication
• Facilitating informed product decisions

BCS Examination Preparation

• Overview of exam format and guidance
• Study tips and recommended resources
• Review of practice questions

Summary and Next Steps