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Course Outline

Introduction to AI and Generative AI

  • What is Artificial Intelligence?
  • Understanding Generative AI and its business relevance.
  • Key terms and concepts in Generative AI.

Overview of Generative AI Technologies

  • Types of Generative AI models.
  • Basic principles of machine learning and neural networks.
  • Introduction to Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs).

Business Applications of Generative AI

  • Generative AI in product development and design.
  • Marketing and content generation with Generative AI.
  • Personalisation and customer experience enhancement.

Strategic Implications of Generative AI

  • Competitive advantages with Generative AI.
  • Integrating Generative AI into business strategy.
  • Case studies of successful Generative AI applications.

Ethical and Legal Considerations

  • Ethical concerns with Generative AI (deepfakes, bias).
  • Intellectual property and legal implications.
  • Developing a responsible AI framework in your organisation.

Leading AI Teams and Projects

  • Building and managing AI teams.
  • Project management for AI initiatives.
  • Communicating AI concepts to non-technical stakeholders.

Preparing for an AI-Driven Future

  • Keeping up with AI trends and research.
  • Future predictions for Generative AI.
  • Preparing your organisation for AI transformation.

Workshop and Interactive Sessions

  • Interactive discussions on AI strategy.
  • Workshop on evaluating AI opportunities in your business.
  • Role-playing AI decision-making scenarios.

Summary and Next Steps

Requirements

  • An understanding of basic business operations and strategy.
  • Experience in leading teams or managing projects.
  • Openness to embracing new technologies in business practices.

Audience

  • Business managers and executives.
  • Entrepreneurs and business owners.
  • Professionals interested in the strategic implications of AI.
 21 Hours

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