Course Outline
1. Introduction to Machine Learning
- Defining Machine Learning
- How it extends traditional data analysis
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Common business use cases:
- Sales forecasting
- Customer segmentation
- Churn prediction
2. From Data Analysis to Machine Learning
- Recap: working with data in Pandas
- Transitioning from descriptive to predictive analysis
- Defining a Machine Learning problem
3. Machine Learning Workflow (Simplified)
- Preparing the dataset
- Splitting data (train vs test)
- Training a model
- Making predictions
4. Data Preparation for Machine Learning
- Handling missing values
- Encoding categorical variables
- Feature selection (basic)
- Scaling (conceptual overview)
5. Supervised Learning (Hands-on)
Regression
- Linear Regression
- Use case: predicting numerical values (e.g. sales, demand)
Classification
- Logistic Regression
- Use case: binary outcomes (e.g. churn, fraud)
6. Unsupervised Learning
Clustering
- K-means clustering
- Use case: customer segmentation
7. Model Evaluation (Simplified)
- Comparing train vs test performance
- Accuracy (classification)
- Basic error understanding (regression)
8. Interpreting Results
- Understanding model outputs
- Identifying patterns and trends
- Translating results into business insights
9. Practical End-to-End Example
- Load dataset
- Prepare and clean data
- Train a model
- Evaluate performance
- Extract insights
Requirements
Prerequisites
- Foundational knowledge of Python
- Familiarity with Pandas and working with datasets
- Understanding of basic data analysis concepts
Target Audience
- Data Analysts
- Business Analysts with basic Python knowledge
- Professionals who have completed Python for Data Analysis or an equivalent course
- Beginners in Machine Learning
Testimonials (2)
Getting people that never used AI some repetition in prompting and people that do use AI to consider different methods to using it.
Matthew Gay - Tarsus Pharmaceuticals
Course - Artificial Intelligence (AI) Overview
Working from first principles in a focused way, and moving to applying case studies within the same day
