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Course Outline
Introduction
Magento Overview
- An Introduction to Magento
- The Benefits of Magento
- Understanding the Basic Elements of Magento
Category Management
- Adding Root Categories
- Adding Subcategories
- Managing Categories
- Working with Page Design
Attribute Management
- What Are Product Attributes?
- Creating an Attribute
- Creating an Attribute Set
- Assigning an Attribute Set to Products
- Managing Attribute Sets
Store Products
- Adding a Simple Product
- Adding a Configurable Product
- Adding a Grouped Product
- Adding Products to Categories
Inventory Configuration and Management
- Configuring Inventory Settings
- Managing Product Inventories
Order Management
- Processing a Purchase Order
- Checkout Process
- Shipping Options and Delivery Tracking
- Tracking Payment and Invoicing
- Managing Customer Ratings and Reviews
Marketing Promotions
- Product Catalog Pricing Rules
- Shopping Cart Pricing Rules
- Newsletters and Promotional Emails
Customer Management
- Managing and Grouping Customers
- Managing Customer Groups
Reports
- Types of Reports
- Running and Generating Reports
- Refreshing Sales Report Statistics
SEO Best Practices
- Introduction to Metadata Fields
- Sitemap Management
- Catalog URL Management
Running and Managing Multiple Websites and Stores
- Solutions for Running and Managing Multiple Websites and Stores
- Best Practices for Running and Managing Multiple Websites and Stores
Closing Remarks
Requirements
- Basic knowledge of e-commerce
- Basic computer usage experience
Audience
- Merchants looking to set up a Magento store
- Merchants looking to improve the management of their existing Magento store
21 Hours
