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Course Outline
Introduction to ManyChat
- What is ManyChat?
- Key features and benefits of chatbot automation
- Setting up a ManyChat account and connecting to external platforms such as a Facebook Business Page
ManyChat Dashboard and Navigation
- Understanding the ManyChat interface
- Overview of menus, tools, and settings
- Exploring the Flow Builder
Creating Your First Chatbot
- Introduction to flows, messages, and triggers
- Designing conversation paths using the Flow Builder
- Using templates for quick chatbot creation
Lead Generation with ManyChat
- Setting up opt-in growth tools (widgets, QR codes, links)
- Creating automated lead capture sequences
- Tagging and segmenting leads for more effective targeting
Automating Customer Support
- Designing FAQ bots to handle common queries
- Setting up automated responses for 24/7 support
- Using keywords and triggers for smart replies
Integrations and Basic Automation
- Connecting ManyChat with external tools (e.g., Google Sheets, email platforms)
- Automating follow-ups and nurturing sequences
- Using conditions and actions for advanced flows
Analysing Performance and Optimising Bots
- Tracking chatbot performance with ManyChat analytics
- Measuring engagement rates, conversions, and growth
- Optimising chatbot flows for better outcomes
Summary and Next Steps
Requirements
- A basic understanding of social media platforms such as Facebook or Instagram
- No prior chatbot experience required
Audience
- Managers
- Marketing professionals
- Customer support specialists
14 Hours
