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Course Outline

Introduction to Machine Learning in Business

  • Machine learning as a core component of Artificial Intelligence
  • Types of machine learning: supervised, unsupervised, reinforcement, and semi-supervised
  • Common ML algorithms used in business applications
  • Challenges, risks, and potential uses of ML in AI
  • Overfitting and the bias-variance trade-off

Machine Learning Techniques and Workflow

  • The machine learning lifecycle: from problem definition to deployment
  • Classification, regression, clustering, and anomaly detection
  • When to use supervised versus unsupervised learning
  • Understanding reinforcement learning in business automation
  • Considerations in ML-driven decision-making

Data Preprocessing and Feature Engineering

  • Data preparation: loading, cleaning, and transforming
  • Feature engineering: encoding, transformation, and creation
  • Feature scaling: normalisation and standardisation
  • Dimensionality reduction: PCA and variable selection
  • Exploratory data analysis and business data visualisation

Case Studies in Business Applications

  • Advanced feature engineering for improved prediction using linear regression
  • Time series analysis and forecasting monthly sales volume: seasonal adjustment, regression, exponential smoothing, ARIMA, and neural networks
  • Segmentation analysis using clustering and self-organising maps
  • Market basket analysis and association rule mining for retail insights
  • Customer default classification using logistic regression, decision trees, XGBoost, and SVM

Summary and Next Steps

Requirements

  • Basic understanding of machine learning concepts and terminology
  • Familiarity with data analysis or working with datasets
  • Some exposure to a programming language (e.g. Python) is beneficial but not mandatory

Audience

  • Business analysts and data professionals
  • Decision-makers interested in AI adoption
  • IT professionals exploring machine learning applications in business
 14 Hours

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