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Course Outline

Pricing of goods / services

  • Exploring a range of pricing strategies
  • Managing pricing throughout the product life cycle
  • Developing tactics that support pricing objectives
  • How to avoid price wars?
  • Price and profit: the risks of discounting
  • Price adaptation and manipulation: ways to make a price appear lower
  • Price flexibility: key factors and calculation methods
  • Choosing the right pricing strategy for your products and services in the local market

International Pricing Strategies

  • Understanding pricing in your specific markets from an international perspective
  • Differences in pricing consumer goods across international markets
  • Regional examples: Middle East, Eastern and Central Europe, Asia, North America
  • Real-world pricing situations in your markets. Pricing strategies relevant to you and your competitors
  • Choosing the right strategy for your products and services across international markets

Benefits to you

  • Gaining essential knowledge and the latest information on pricing strategies
  • Accessing the right tools to grow and expand your business
  • Learning from best practices in implementing successful pricing strategies to help your company enter new markets and attract new clients
  • Acquiring the most effective solutions and practical tools tailored to your company and industry
 7 Hours

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