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Course Outline
Pricing of goods / services
- Exploring a range of pricing strategies
- Managing pricing throughout the product life cycle
- Developing tactics that support pricing objectives
- How to avoid price wars?
- Price and profit: the risks of discounting
- Price adaptation and manipulation: ways to make a price appear lower
- Price flexibility: key factors and calculation methods
- Choosing the right pricing strategy for your products and services in the local market
International Pricing Strategies
- Understanding pricing in your specific markets from an international perspective
- Differences in pricing consumer goods across international markets
- Regional examples: Middle East, Eastern and Central Europe, Asia, North America
- Real-world pricing situations in your markets. Pricing strategies relevant to you and your competitors
- Choosing the right strategy for your products and services across international markets
Benefits to you
- Gaining essential knowledge and the latest information on pricing strategies
- Accessing the right tools to grow and expand your business
- Learning from best practices in implementing successful pricing strategies to help your company enter new markets and attract new clients
- Acquiring the most effective solutions and practical tools tailored to your company and industry
7 Hours
Testimonials (3)
The pricing strategies. Need to have more real case examples on the strategies and the pricing methods.
Ruziham A Razak - Telekom Malaysia Berhad
Course - A Practical Guide to Successful Pricing Strategies
The exchange of ideas and the interactive nature of the conversations.
Ian Reddall
Course - A Practical Guide to Successful Pricing Strategies
I was benefit from the interesting and clear ideas and suggestions.