Course Outline
Introduction
Overview of WeChat Functions
Understanding the WeChat Ecosystem
Familiarising Yourself with WeChat's Unique Features
Case Studies
Adding Contacts on WeChat
Posting Moments on WeChat
Enabling WeChat Broadcast Messages
Engaging the Stranger Market
Activating WeChat Wallet and WeChat Pay
Building a WeChat Mini Program
Creating and Managing a WeChat Official Account
Selling on WeChat
Applying Different Marketing Techniques Across Various Industries
Summary and Conclusion
Requirements
- Basic understanding of social media.
Target Audience
- Entrepreneurs
- Marketing managers
- Sales representatives
Testimonials (1)
I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.
