Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

This instructor-led, live training in New Zealand (available online or on-site) is designed for marketers who wish to enhance their digital marketing strategies using AI, driven by valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect with users.
• Use chatbots to optimise the user experience.
• Boost productivity and revenue through task automation.

AI in Digital Marketing refers to the application of artificial intelligence technologies to enhance sales, targeting, personalisation, and campaign optimisation in advertising.

This instructor-led, live training (delivered either online or on-site) is designed for intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, personalising proposals, analysing data, and simulating pitches—with a particular focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalisation to create compelling client proposals.
• Analyse campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for preparation and continuous improvement.

Course Format

• Interactive lectures and group discussions.
• Abundant exercises and hands-on practice.
• Practical implementation within a live-lab environment.

Course Customisation Options

• To request a customised version of this course, please contact us to arrange.

This course explores practical applications of artificial intelligence to institutional marketing in private higher education. It covers content creation and positioning, reputation management, campaign optimisation, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned to target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimise digital campaigns with segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customisation Options

• To request a customised version tailored to your institution, please contact us to arrange.

This practical course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner to intermediate-level commercial professionals who wish to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behaviour and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customisation Options

• To request a customised training session for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that boosts productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led, live training (available online or on-site) is designed for professionals with little to no experience in AI who want to maximise their efficiency by using ChatGPT for everyday tasks.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and how it works.
• Use ChatGPT effectively for a range of workplace tasks.
• Optimise prompts to achieve better responses.
• Identify ChatGPT’s limitations and apply best practices for its use.

Course Format

• Interactive lectures and discussions.
• Plenty of exercises and hands-on practice.
• Practical implementation in a live-lab environment.

Course Customisation Options

• To request a customised version of this training, please contact us to arrange.

This instructor-led, live training in New Zealand (online or onsite) is designed for marketers who wish to leverage ChatGPT for their campaigns. Participants will learn how to apply ChatGPT across key marketing functions, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and how it operates.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in New Zealand (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarise financial data and generate reports and presentations automatically.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for intermediate to advanced marketing professionals who wish to master the application of DeepSeek in real-time data analysis, customer behaviour prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyse customer data and optimise marketing strategies.
• Leverage AI for audience segmentation and personalised marketing.
• Integrate DeepSeek with marketing automation tools for streamlined campaign management.
• Apply predictive analytics to forecast customer behaviour and refine targeting efforts.

This instructor-led, live training in New Zealand (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilise generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for better performance.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for intermediate-level marketing and sales professionals seeking to harness AI prompt engineering for tailored campaigns, enhanced customer engagement, and automated sales workflows.

By the end of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Leverage AI to craft high-converting marketing copy and compelling ad creatives.
• Automate customer engagement through AI-generated responses.
• Utilise AI to derive data-driven sales insights and improve forecasting accuracy.
• Seamlessly integrate AI tools into marketing and sales automation workflows.