Digital Marketing Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and strengthen their brand positioning within a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on online channels your business does not control, providing a clear evaluation of brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organisation, ranging from customer experience and online user journeys to uncovering insights, and extending to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Leverage AI to make conducting routine brand audits more efficient.

This instructor-led, live training in New Zealand (available online or onsite) is tailored for social media managers and marketing professionals at beginner to intermediate levels seeking to build and oversee online communities, develop impactful content strategies, and elevate brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and align social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led live training in New Zealand develops critical crisis communication and emotional management skills for public service field staff. Participants will master the ABC protocol, de-escalation methods, and assertive techniques to manage confrontations effectively and protect organisational reputation.

This New Zealand program empowers digital marketing specialists with the core strategies necessary to establish a foothold in the Chinese market. Participants will gain insights into SEO, social media, mobile marketing, and email campaigns, utilising analytics and budget planning to engage customers effectively.

This 7-hour instructor-led training in New Zealand explores essential digital sales strategies, including customer acquisition, engagement, and retention. Learners will discover how to leverage modern digital channels, refine online customer interactions, and utilise CRM tools to drive measurable business growth.

This instructor-led, live training in New Zealand (online or on-site) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in New Zealand (delivered online or onsite) is tailored for marketers at the beginner to intermediate level who aspire to create, manage, and optimise advertising campaigns on prominent social media platforms.

Upon completion of this training, participants will be able to:

• Develop a structured methodology for social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and choose suitable ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.