Social Media Training in Christchurch

This training is ideally suited for individuals pursuing careers in Digital Marketing and Strategy. It covers the essential concepts required to gain traction in the digital media landscape. Participants will be introduced to key digital marketing disciplines, ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the training, delegates will appreciate the importance of analytics and effective strategy, supported by relevant examples.

This training is ideally suited for professionals working in digital marketing and strategy.

The course covers the essential concepts needed to gain traction in China through digital media. It introduces key digital marketing fundamentals, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

By the end of the training, participants will understand the importance of analytics and effective strategy, illustrated through relevant examples.

Over the course of a seven-hour training session, participants gain insight into the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. The training is highly practical; participants spend the majority of their time working within a Google Ads account, manually configuring a campaign guided by the instructor.

Alongside setting up the campaign, participants learn how to optimise it subsequently to achieve satisfactory results.

The training is led by an industry practitioner who regularly runs advertising campaigns on Google. The final 30 minutes of the course are dedicated to a Q&A section, where participants can ask questions and receive guidance on Google Ads.

Target Audience:
The Google Ads Fundamentals course is designed for individuals who possess a foundational understanding of internet marketing and wish to deepen their expertise using Google's largest advertising platform.

What you will gain from this training:

• You will discover the full range of possibilities within internet marketing
• You will understand the nuances of advertising platforms and the critical role of both SEO and analytics
• You will learn how to develop a tailored marketing strategy for yourself and your organisation
• You will leave with a clear understanding of how to build effective strategies and processes
• You will gain insights into collaborating successfully with digital agencies

Skills

• Preparing strategic marketing plans
• Evaluating strategy performance against key metrics
• Selecting priority platforms aligned with your business activities
• Establishing efficient and effective collaboration processes with agencies and assessing their outcomes

Attitudes

• Thoughtful management of marketing initiatives, whether handled by an internal team or external agency, and the ability to craft digital strategies
• Confidence in executed actions and a clear understanding of the steps and tests undertaken