Google AdWords: Beginner to Advanced Training Course
Google AdWords is an advertising platform that enables businesses to display ads to web users. With Google AdWords, organisations can reach potential customers and drive business growth.
This instructor-led, live training (delivered either online or on-site) is designed for marketers who wish to use Google AdWords to launch effective marketing campaigns.
By the end of this training, participants will be able to:
- Run a Google AdWords campaign that generates high-quality leads.
- Create a Google AdWords campaign to boost sales.
- Implement a bidding strategy to maximise return on ad spend.
- Enhance existing marketing campaigns using Google AdWords.
Course Format
- Interactive lectures and group discussions.
- Abundant practical exercises and hands-on practice.
- Real-time implementation within a live lab environment.
Course Customisation Options
- To request a customised version of this course, please contact us to make arrangements.
Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Google AdWords features
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targeting languages and locations
Search Ads
- Creating search ads
Keywords
- Using the Google AdWords tool
- Using Google Keyword Planner
- Combining keywords and landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance
Bid Strategies
- Working with competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the finished ad
Summary and Conclusion
Requirements
- A basic understanding of computers
Audience
- Marketers
Open Training Courses require 5+ participants.
Google AdWords: Beginner to Advanced Training Course - Booking
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Responses with solutions and practical use.
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Course - Google AdWords: Beginner to Advanced
Provisional Upcoming Courses (Require 5+ participants)
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