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Course Outline

Introduction to Data Storytelling

  • Defining data storytelling and its importance
  • Core elements of effective stories: narrative, visuals, and data
  • Common applications in public and corporate environments

Understanding Audience and Context

  • Identifying your audience and their specific requirements
  • Tailoring content for technical versus non-technical stakeholders
  • Establishing tone: persuasive, explanatory, or exploratory

Selecting Appropriate Visuals

  • Choosing between bar charts, line graphs, scatter plots, and other types
  • Avoiding common errors in visual encoding
  • Utilising colour, layout, and hierarchy to support the story

Structuring the Narrative

  • Clarifying the “so what” of your data
  • Storyboarding and sequencing visuals effectively
  • Incorporating annotations and visual cues

Practical Tools and Techniques

  • Fundamentals of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling through slides versus dashboards
  • Using templates and reusable structures

Workshop and Review

  • Group analysis of example stories
  • Before-and-after visual transformations
  • Peer feedback on draft storyboards

Summary and Next Steps

Requirements

  • A foundational understanding of basic data visualisation principles
  • Practical experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualisation tools

Target Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers who interpret data
 14 Hours

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