Cross-Selling and Upselling Training Course

Many courses cover Brand Management, but few focus specifically on Business-to-Business (B2B) branding. This course centres on B2B branding, which differs substantially from B2C brand management.

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and strengthen their brand positioning within a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on online channels your business does not control, providing a clear evaluation of brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organisation, ranging from customer experience and online user journeys to uncovering insights, and extending to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Leverage AI to make conducting routine brand audits more efficient.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for beginner to intermediate-level social media managers and marketing professionals seeking to build and manage online communities, develop impactful content strategies, and strengthen brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select the most suitable social media platforms based on business objectives.
• Create effective content strategies, including content pillars, formats, and editorial calendars.
• Analyse competitors to refine social media tactics.
• Develop paid advertising campaigns and measure their success.
• Engage with and moderate online communities effectively.
• Manage social media crises and uphold brand reputation.
• Implement ethical best practices and adhere to social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to feel overwhelmed when engaging in digital marketing, often wondering where to begin, what actions to take, or how to execute a digital marketing strategy effectively.

Whether you are a business owner or a marketing practitioner, it is essential to understand the digital tools and techniques that enable new ways to grow your business.

This four-hour course provides step-by-step guidance on where to start, what to do, and how to implement digital marketing successfully.

Course Format

• Interactive lecture and discussion.
• Hands-on exercises

This training is ideally suited for individuals pursuing careers in Digital Marketing and Strategy. It covers the essential concepts required to gain traction in the digital media landscape. Participants will be introduced to key digital marketing disciplines, ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the training, delegates will appreciate the importance of analytics and effective strategy, supported by relevant examples.

This training is ideally suited for professionals working in digital marketing and strategy.

The course covers the essential concepts needed to gain traction in China through digital media. It introduces key digital marketing fundamentals, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

By the end of the training, participants will understand the importance of analytics and effective strategy, illustrated through relevant examples.

This instructor-led, live training in New Zealand (available online or on-site) is designed for general staff at a beginner-to-intermediate level who wish to master fundamental digital marketing concepts, direct marketing strategies, and the effective use of SaaS tools for marketing purposes.

By the conclusion of this training, participants will be able to:

• Develop a comprehensive understanding of digital marketing within the SaaS industry.
• Build practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

Digital sales blends traditional sales methods with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimise their digital presence, enhance customer experience, and drive measurable business growth.

This instructor-led, live training (available online or on-site) is designed for beginner to intermediate-level sales professionals who wish to strengthen their digital selling and customer engagement skills to achieve stronger sales outcomes in online environments.

Upon completion of this training, participants will be able to:

• Use digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalised follow-up.
• Apply digital tools to optimise customer relationship management.
• Integrate practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customisation Options

• This course can be adapted to your organisation’s specific products, services, and digital sales strategy.

Over the course of a seven-hour training session, participants gain insight into the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. The training is highly practical; participants spend the majority of their time working within a Google Ads account, manually configuring a campaign guided by the instructor.

Alongside setting up the campaign, participants learn how to optimise it subsequently to achieve satisfactory results.

The training is led by an industry practitioner who regularly runs advertising campaigns on Google. The final 30 minutes of the course are dedicated to a Q&A section, where participants can ask questions and receive guidance on Google Ads.

Target Audience:
The Google Ads Fundamentals course is designed for individuals who possess a foundational understanding of internet marketing and wish to deepen their expertise using Google's largest advertising platform.

This instructor-led, live training in New Zealand (delivered either online or on-site) is designed for marketers who wish to use Google AdWords to launch effective marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that generates high-quality leads.
• Create a Google AdWords campaign to boost sales.
• Implement a bidding strategy to maximise return on ad spend.
• Enhance existing marketing campaigns using Google AdWords.

This instructor-led, live training in New Zealand (online or on-site) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

What you will gain from this training:

• You will discover the full range of possibilities within internet marketing
• You will understand the nuances of advertising platforms and the critical role of both SEO and analytics
• You will learn how to develop a tailored marketing strategy for yourself and your organisation
• You will leave with a clear understanding of how to build effective strategies and processes
• You will gain insights into collaborating successfully with digital agencies

Skills

• Preparing strategic marketing plans
• Evaluating strategy performance against key metrics
• Selecting priority platforms aligned with your business activities
• Establishing efficient and effective collaboration processes with agencies and assessing their outcomes

Attitudes

• Thoughtful management of marketing initiatives, whether handled by an internal team or external agency, and the ability to craft digital strategies
• Confidence in executed actions and a clear understanding of the steps and tests undertaken

Understand marketing. Connect with your customers' emotions. Develop your own plan.

Align your marketing and business with customer expectations—and go beyond them.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for beginner to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns across major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the most appropriate ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.