Understanding Your Brand and Your Business Training Course

This instructor-led, live training in New Zealand (online or on-site) is designed for beginner-level, intermediate-level, and advanced-level professionals who wish to attract top international candidates with minimal effort.

By the end of this training, participants will be able to:

• Progress from a Briefing Call to a Strategy Alignment Meeting (SAM)
• Design modern and engaging job descriptions
• Apply Employer Branding and EVP strategies
• Post single or multiple job advertisements
• Receive a tailored long-list of candidates

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and strengthen their brand positioning within a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on online channels your business does not control, providing a clear evaluation of brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organisation, ranging from customer experience and online user journeys to uncovering insights, and extending to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Leverage AI to make conducting routine brand audits more efficient.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for beginner to intermediate-level social media managers and marketing professionals seeking to build and manage online communities, develop impactful content strategies, and strengthen brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select the most suitable social media platforms based on business objectives.
• Create effective content strategies, including content pillars, formats, and editorial calendars.
• Analyse competitors to refine social media tactics.
• Develop paid advertising campaigns and measure their success.
• Engage with and moderate online communities effectively.
• Manage social media crises and uphold brand reputation.
• Implement ethical best practices and adhere to social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to feel overwhelmed when engaging in digital marketing, often wondering where to begin, what actions to take, or how to execute a digital marketing strategy effectively.

Whether you are a business owner or a marketing practitioner, it is essential to understand the digital tools and techniques that enable new ways to grow your business.

This four-hour course provides step-by-step guidance on where to start, what to do, and how to implement digital marketing successfully.

Course Format

• Interactive lecture and discussion.
• Hands-on exercises

This training is ideally suited for individuals pursuing careers in Digital Marketing and Strategy. It covers the essential concepts required to gain traction in the digital media landscape. Participants will be introduced to key digital marketing disciplines, ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the training, delegates will appreciate the importance of analytics and effective strategy, supported by relevant examples.

This training is ideally suited for professionals working in digital marketing and strategy.

The course covers the essential concepts needed to gain traction in China through digital media. It introduces key digital marketing fundamentals, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

By the end of the training, participants will understand the importance of analytics and effective strategy, illustrated through relevant examples.

This instructor-led, live training in New Zealand (available online or on-site) is designed for general staff at a beginner-to-intermediate level who wish to master fundamental digital marketing concepts, direct marketing strategies, and the effective use of SaaS tools for marketing purposes.

By the conclusion of this training, participants will be able to:

• Develop a comprehensive understanding of digital marketing within the SaaS industry.
• Build practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

Digital sales blends traditional sales methods with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimise their digital presence, enhance customer experience, and drive measurable business growth.

This instructor-led, live training (available online or on-site) is designed for beginner to intermediate-level sales professionals who wish to strengthen their digital selling and customer engagement skills to achieve stronger sales outcomes in online environments.

Upon completion of this training, participants will be able to:

• Use digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalised follow-up.
• Apply digital tools to optimise customer relationship management.
• Integrate practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customisation Options

• This course can be adapted to your organisation’s specific products, services, and digital sales strategy.

Over the course of a seven-hour training session, participants gain insight into the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. The training is highly practical; participants spend the majority of their time working within a Google Ads account, manually configuring a campaign guided by the instructor.

Alongside setting up the campaign, participants learn how to optimise it subsequently to achieve satisfactory results.

The training is led by an industry practitioner who regularly runs advertising campaigns on Google. The final 30 minutes of the course are dedicated to a Q&A section, where participants can ask questions and receive guidance on Google Ads.

Target Audience:
The Google Ads Fundamentals course is designed for individuals who possess a foundational understanding of internet marketing and wish to deepen their expertise using Google's largest advertising platform.

This instructor-led, live training in New Zealand (delivered either online or on-site) is designed for marketers who wish to use Google AdWords to launch effective marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that generates high-quality leads.
• Create a Google AdWords campaign to boost sales.
• Implement a bidding strategy to maximise return on ad spend.
• Enhance existing marketing campaigns using Google AdWords.

This instructor-led, live training in New Zealand (online or on-site) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Overview

This five-day course is designed to help delegates enhance their strategic thinking, planning, and management capabilities, including the tactical and operational requirements needed for successful implementation in high-stakes environments. The programme addresses challenging topics such as conflict management, leading change, the qualities of effective leadership, and team motivation. Through interactive case studies and real-world sector examples, participants are encouraged to share their experiences and challenges, fostering the development of practical, work-focused solutions they can apply immediately upon returning to their organisations.

The core objective of the programme is to equip executives with the skills to scan the business environment, identify profitable opportunities, and develop strategies to gain a competitive edge in an increasingly competitive marketplace. Additionally, the course offers insights into leadership best practices and behaviours that strengthen an executive's capacity to navigate the complexities and uncertainties of managing a high-performance organisation.

Learning Objectives

Upon completing this course, delegates will be able to:

• Identify the primary challenges faced by an organisation;
• Explain various approaches to organisational development planning;
• Analyse the current business environment and the factors influencing the organisation;
• Assess resources both within and external to the organisation;
• Explain different approaches to managing strategy and its role within the business plan;
• Evaluate alternative development strategies to recommend the option(s) best suited to the firm's needs;
• Apply a deeper understanding of strategic development plans;
• Discuss objectively the risks, benefits, and costs associated with implementing new strategies, including managing team conflict;
• Define approaches to managing identified risks;
• Analyse the potential impacts (both positive and negative) on the firm resulting from the implementation of new strategies;
• Design policies, systems, and processes to successfully implement emerging strategic plans;
• Cover the key steps in change management.

Who Should Attend

• Product and Service Managers
• Newly appointed and established Managers and Team Leaders
• Heads of Operations
• Senior Bank Managers
• Human Resource Managers
• Operations Managers
• Marketing Managers

Methodology
The course comprises facilitated workshops, supplemented by case studies drawn from a blend of published real-life examples and practical experience. Attendees will have opportunities to work in small groups to synthesise ideas and strategies and apply the material within the context of their own organisations or departments. Open forum discussions will also be a key component of the learning experience.

This course has been designed for decision-makers whose primary goal is not to perform calculations or carry out analyses themselves, but to understand them and determine which statistical methods are most relevant to the strategic planning of their organisation.

For instance, a prospective participant may need to decide how many samples must be collected before making a go/no-go decision on launching a new product.

If you require a longer course that covers the fundamentals of statistical thinking, consider the five-day 'Statistics for Managers' training.

In this instructor-led, live training in New Zealand, we guide new managers through the most important concepts of strategic thinking, translating theory into practice through task-based activities grounded in real-world cases. Participants gain a unique opportunity to adopt fresh ways of thinking, apply key concepts to solve practical problems, reflect on how these principles relate to their own roles, and share their perspectives with both the instructor and fellow participants.

This training course has been designed for investors, business owners, directors, managers, executives, and analysts who need to develop strategic planning skills. It is not intended for academic purposes, but rather to help you start realising your dreams today.

This course focuses on strategic planning for businesses where flexibility and continuous learning are paramount. The primary emphasis is on corporate and investment strategy, illustrated through current real-world examples. Every participant will have the opportunity to create a strategic plan and learn how to implement it in practice.