Online Marketing Training in New Zealand

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for beginner to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns across major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the most appropriate ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for beginner to intermediate-level social media managers and marketing professionals seeking to build and manage online communities, develop impactful content strategies, and strengthen brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select the most suitable social media platforms based on business objectives.
• Create effective content strategies, including content pillars, formats, and editorial calendars.
• Analyse competitors to refine social media tactics.
• Develop paid advertising campaigns and measure their success.
• Engage with and moderate online communities effectively.
• Manage social media crises and uphold brand reputation.
• Implement ethical best practices and adhere to social media policies.

Sales Closing Techniques is an applied, results-focused workshop that equips participants with proven strategies and scripts to increase close rates and shorten sales cycles.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to improve their closing effectiveness and consistency.

At the conclusion of this workshop, participants will be able to:

• Apply a structured closing process that fits their selling environment and buyer persona.
• Use high-impact questions and trial closes to uncover and address objections early.
• Deliver persuasive proposals and negotiate terms with confidence.
• Implement follow-up and commitment strategies that convert prospects into customers.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and roleplays with real-world scenarios.
• Action planning for immediate implementation post-workshop.

Course Customization Options

• To request a customized workshop tailored to your products, sales cycle, or scripts, please contact us to arrange.

Advanced Sales Strategies for Leaders is a practical training programme focused on developing the skills of sales leaders in cross-selling, upselling, consultative selling, and opportunity detection, using real-world examples relevant to their professional context.

This instructor-led, live training (delivered online or on-site) is designed for sales leaders and managers who wish to maximise sales performance, strengthen customer relationships, and implement effective selling strategies within their teams.

By the end of this training, participants will be able to:

• Apply cross-selling and upselling strategies effectively in their respective markets.
• Leverage consultative selling techniques to strengthen client trust and loyalty.
• Identify and act on new opportunities within existing and potential client accounts.
• Lead sales teams in adopting advanced, customer-focused sales approaches.

Course Format

• Interactive lectures and discussions.
• Role-playing and scenario-based exercises.
• Case studies and examples relevant to participants' industries.

Course Customisation Options

• To request a customised training session for this course, please contact us to arrange.

This instructor-led, live training in New Zealand (online or on-site) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Digital sales blends traditional sales methods with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimise their digital presence, enhance customer experience, and drive measurable business growth.

This instructor-led, live training (available online or on-site) is designed for beginner to intermediate-level sales professionals who wish to strengthen their digital selling and customer engagement skills to achieve stronger sales outcomes in online environments.

Upon completion of this training, participants will be able to:

• Use digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalised follow-up.
• Apply digital tools to optimise customer relationship management.
• Integrate practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customisation Options

• This course can be adapted to your organisation’s specific products, services, and digital sales strategy.

This instructor-led, live training in New Zealand (delivered online or on-site) is designed for marketing professionals at beginner to intermediate levels who wish to develop and execute effective marketing strategies, analyse market trends, and maximise ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and their importance to business success
• Conduct market research to identify target audiences and establish competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimise marketing campaigns for improved performance

This instructor-led, live training in New Zealand (available online or on-site) is designed for general staff at a beginner-to-intermediate level who wish to master fundamental digital marketing concepts, direct marketing strategies, and the effective use of SaaS tools for marketing purposes.

By the conclusion of this training, participants will be able to:

• Develop a comprehensive understanding of digital marketing within the SaaS industry.
• Build practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored specifically for SaaS products.

This instructor-led, live training in New Zealand (online or on-site) is designed for sales and marketing professionals seeking to master a range of cross-selling and upselling strategies and techniques.

By the conclusion of this training, participants will be able to:

• Grasp and comprehend the core principles of selling.
• Apply diverse selling techniques and strategies to meet sales targets.
• Build and enhance customer relationships.

Many courses cover Brand Management, but few focus specifically on Business-to-Business (B2B) branding. This course centres on B2B branding, which differs substantially from B2C brand management.

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and strengthen their brand positioning within a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on online channels your business does not control, providing a clear evaluation of brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with numerous other disciplines within an organisation, ranging from customer experience and online user journeys to uncovering insights, and extending to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Leverage AI to make conducting routine brand audits more efficient.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to feel overwhelmed when engaging in digital marketing, often wondering where to begin, what actions to take, or how to execute a digital marketing strategy effectively.

Whether you are a business owner or a marketing practitioner, it is essential to understand the digital tools and techniques that enable new ways to grow your business.

This four-hour course provides step-by-step guidance on where to start, what to do, and how to implement digital marketing successfully.

Course Format

• Interactive lecture and discussion.
• Hands-on exercises

This training is ideally suited for individuals pursuing careers in Digital Marketing and Strategy. It covers the essential concepts required to gain traction in the digital media landscape. Participants will be introduced to key digital marketing disciplines, ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the training, delegates will appreciate the importance of analytics and effective strategy, supported by relevant examples.

This training is ideally suited for professionals working in digital marketing and strategy.

The course covers the essential concepts needed to gain traction in China through digital media. It introduces key digital marketing fundamentals, ranging from mobile and social media marketing to email marketing, PPC advertising, and SEO.

By the end of the training, participants will understand the importance of analytics and effective strategy, illustrated through relevant examples.

Over the course of a seven-hour training session, participants gain insight into the Google advertising ecosystem, including where to place ads and the advantages of various ad formats. The training is highly practical; participants spend the majority of their time working within a Google Ads account, manually configuring a campaign guided by the instructor.

Alongside setting up the campaign, participants learn how to optimise it subsequently to achieve satisfactory results.

The training is led by an industry practitioner who regularly runs advertising campaigns on Google. The final 30 minutes of the course are dedicated to a Q&A section, where participants can ask questions and receive guidance on Google Ads.

Target Audience:
The Google Ads Fundamentals course is designed for individuals who possess a foundational understanding of internet marketing and wish to deepen their expertise using Google's largest advertising platform.

This instructor-led, live training in New Zealand (delivered either online or on-site) is designed for marketers who wish to use Google AdWords to launch effective marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that generates high-quality leads.
• Create a Google AdWords campaign to boost sales.
• Implement a bidding strategy to maximise return on ad spend.
• Enhance existing marketing campaigns using Google AdWords.

This instructor-led, live training in New Zealand (online or onsite) is designed for marketing managers, marketing personnel, and entrepreneurs who wish to master the fundamentals and related tactics of marketing.

By the end of this training, participants will be able to:

• Deepen their understanding of marketing activities.
• Apply more precise marketing mix tactics.
• Develop and implement a marketing plan more efficiently.
• Strengthen their marketing skills.

What you will gain from this training:

• You will discover the full range of possibilities within internet marketing
• You will understand the nuances of advertising platforms and the critical role of both SEO and analytics
• You will learn how to develop a tailored marketing strategy for yourself and your organisation
• You will leave with a clear understanding of how to build effective strategies and processes
• You will gain insights into collaborating successfully with digital agencies

Skills

• Preparing strategic marketing plans
• Evaluating strategy performance against key metrics
• Selecting priority platforms aligned with your business activities
• Establishing efficient and effective collaboration processes with agencies and assessing their outcomes

Attitudes

• Thoughtful management of marketing initiatives, whether handled by an internal team or external agency, and the ability to craft digital strategies
• Confidence in executed actions and a clear understanding of the steps and tests undertaken

Understand marketing. Connect with your customers' emotions. Develop your own plan.

Align your marketing and business with customer expectations—and go beyond them.

This instructor-led, live training in New Zealand (online or on-site) is designed for marketeers who wish to create video content and presentations using Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Use assets within Camtasia, such as music and icons, to build interactive content.
• Save on costs by producing high-quality videos with Camtasia and PowerPoint.

This instructor-led, live training in New Zealand (online or on-site) is designed for entrepreneurs, marketing professionals, and sales teams who want to harness the power of psychology to drive consumer spending.

By the end of this training, participants will be able to apply pricing strategies and principles to create compelling, appropriate offers that drive sales.

Audience

This course is designed for all staff who need a broader perspective on their part of the business, their specific roles within it, and how they contribute to the organisation as a whole.

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what a “brand” is and how they can influence it
• Understand the process for change strategies and their company’s position within them
• Detail the relevant principles underlying any change to a business
• Recognise the importance of customer and stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and their own part in it
• Determine the key elements of negotiating to ensure the best possible outcome for their area of the business