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 Duration 7 hours

Course Outline

Introduction

• Understanding product failure: why building what customers don't need is a critical risk

Customer Interviews

• Developing an effective interview guide
• Asking questions without steering the customer’s narrative
• Synthesising key takeaways from conversations

Journey and Process Mapping

• Visualising the customer journey
• Identifying genuine pain points

From Insights to Action

• Converting insights into actionable hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas cost-effectively before full build
• Collaborating with UX on prototype development

Practical Application

• Conducting an interview round and creating a journey map using a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence

Number of participants


Price per participant

Testimonials (3)

Provisional Upcoming Courses (Require 5+ participants)

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