Course Outline
Introduction
• Understanding product failure: why building what customers don't need is a critical risk
Customer Interviews
• Developing an effective interview guide
• Asking questions without steering the customer’s narrative
• Synthesising key takeaways from conversations
Journey and Process Mapping
• Visualising the customer journey
• Identifying genuine pain points
From Insights to Action
• Converting insights into actionable hypotheses
• Translating hypotheses into backlog items
Prototype Testing
• Validating ideas cost-effectively before full build
• Collaborating with UX on prototype development
Practical Application
• Conducting an interview round and creating a journey map using a real case
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.