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Course Outline

Day One

Introduction to Customer Care Strategy

  • Defining customer service
  • Identifying customer expectations
  • Delivering excellent customer service
  • Building a competitive advantage

Customer Care Process

  • Customer contact model and service standards
  • Making a lasting first impression
  • Establishing and maintaining contact with customers
  • Using positive language and tone of voice

Building the company's brand

  • Brand image in the marketplace
  • Active listening and responsive communication
  • The Golden Circle as a core model

Day Two

Handling customer requests

  • Identifying challenging customer requests
  • Responding assertively to difficult requests
  • Assertive techniques
  • Managing emotions during stressful situations

Handling complaints

  • Dealing with difficult situations
  • Resolving problems effectively
  • Coping with dissatisfied customers
  • Conflict resolution strategies

Service recovery

  • Turning disappointment into delight
  • Understanding the nature of customer complaints
  • Responding to customer complaints

Day Three

Building customer relationships

  • The relationship triangle – trust and loyalty
  • What sets us apart from our competitors?
  • Identifying ways to add value and exceed customer expectations

Understanding ourselves and others

  • Types of personality
  • Communicating with different personality types
  • Psychological client typology

Effective Communication

  • The communication process
  • Practical skills for open communication
  • Verbal and non-verbal language
  • Using open questions in customer care strategy

Applying the learning

  • Review of key learnings
  • Action planning for participants
 21 Hours

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Provisional Upcoming Courses (Require 5+ participants)

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