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 Duration 7 hours

Course Outline

Introduction to AI in Public Communications

  • Positioning ChatGPT within external communications workflows
  • Understanding the capabilities and limitations when crafting public-facing messages
  • Adopting responsible and ethical communication practices with AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating tailored versions for various platforms (web, print, social)
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Creating concise, platform-specific posts (X, LinkedIn, Facebook)
  • Adjusting tone and voice to resonate with specific audiences
  • Developing campaigns incorporating hashtags, calls to action, and timing considerations

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure in citizen-facing content
  • Verifying translated content for readability and accessibility

Templates and Reusable Prompts

  • Creating reusable content structures (FAQ responses, updates)
  • Integrating tone and style guidance into prompts
  • Utilising examples to shape ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is necessary

Audience

  • Communications officers
  • Outreach coordinators
  • PR teams

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Provisional Upcoming Courses (Require 5+ participants)

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